The assessment tasks for BSBMKG502 Establish and adjust the marketing mixare included in this Student Assessment Tasks booklet and outlined in the assessment plan below.

business

Description

Assessment Information

 

The assessment tasks for BSBMKG502 Establish and adjust the marketing mixare included in this Student Assessment Tasks booklet and outlined in the assessment plan below.

 

To be assessed as competent for this unit, you must complete all of the assessment tasks satisfactorily. 

 

 

Assessment Plan

Assessment Task

Overview

1. Written questions

You must correctly answer all questions.

2. Marketing mix selection project

Youmust choose a company and product and determine a suitable marketing mix.

3. Marketing mix adjustment report

Youmust review marketing performance and report on adjusting the marketing mix.

4. Marketing mix case study

Youmust review a case study and answer a series of questions about monitoring and adjusting the marketing mix.

 

 

Assessment Preparation

Please read through this assessment thoroughly before beginning any tasks. Ask your assessor for clarification if you have any questions at all.

 

When you have read and understood this unit’s assessment tasks, print out the Student Assessment Agreement.Fill it out, sign it, and hand it to your assessor, who will countersign it and then keep it on file.

 

Keep a copy of all of your work, as the work submitted to your assessor will not be returned to you.

 

 

Assessment appeals

If you do not agree with an assessment decision, you can make an assessment appeal as per your RTO’s assessment appeals process.

 

You have the right to appeal the outcome of assessment decisions if they feel they have been dealt with unfairly or have other appropriate grounds for an appeal.

 


 

 

 

 

Naming electronic documents

It is important that you name the documents that you create for this Assessment Task in a logical manner.

Each should include:

·         Course identification code

·         Assessment Task number

·         Document title (if appropriate)

·         Student name

·         Date it was created

For example, BSBMKG502 AT2 Marketing Mix Report Joan Smith 20/10/18

 

 

 

Additional Resources

You will be provided with the following resources before you begin each Assessment Task.

 

Assessment Task 2

·         Marketing Mix Report Template

 

Assessment Task 3

·         Case Study

·         Revised Marketing Mix Report Template

Instruction Files

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