Base on the case study, a suitable alternative choices for Polaris is diversification strategy.
business
Description
Base on the case study, a suitable alternative choices for
Polaris is diversification strategy. Diversification strategy is a strategy
that involves widening the scope of the
organization across different products and market sectors. Organization
creating a new product to enter into a new market or industry which the
organization is not currently in.
Polaris should implement
diversification strategy in their multidivisional organization structure. Using
diversification strategy requires the firm to change from the functional
structure to the multidivisional structure to form an appropriate strategy or
structure match. There are three variations in the multidivisional structure
which are cooperative form, strategic business unit(SBU) form and competitive
form.
