Assignment Week 8a
Marketing Ethics & Misbehavior
We learned this week that
marketing ethics is defined as the societal and professional standards of right
and fair practices that are expected of marketing managers as they develop and implement
marketing strategies. Many organizations have explicitly stated rules or codes
of conduct. The American Marketing Association has also created a Code of
Ethics. All of these tools have been designed to protect the consumer. Research
3-5 laws, organizational practices, or ethical codes that impact businesses and
protect consumers. Describe each one and provide a discussion about how they
are used to protect consumers. Provide
an example. At the conclusion, provide a discussion of companies you trust and
distrust, and discuss why. What can a business do to re-gain your trust once it
has been lost?
must come from sources such as scholarly journals found in EBSCOhost, CNN,
online newspapers such as The Wall Street Journal, government websites, etc.
Sources such as Wikis, Yahoo Answers, eHow, blogs,
etc. are not acceptable for academic writing.
between 750-1000 words per question using Microsoft Word
sure when constructing your paper, you incorporate concepts from the
chapter and/or lecture to show your understanding of the topic.
font size 12, 1” margins and double spaced.
cover page & reference page (if needed)
least 80% of your paper must be original content/writing
more than 20% of your content/information may come from references.
at least three references from outside the course material, one reference
must be from EBSCOhost. Textbook, lectures and other materials in the
course may be used but are not counted toward the three reference
all reference material (data, dates, graphs, quotes, paraphrased words,
values, etc.) in the paper and list on a reference page in APA style.