Blackberry Organization



Case Analysis: Blackberry

*Core Values Accurate per text and class lectures

*Operating Guidelines Accurate per text and class lectures

*SWOT Analysis Accurate per text and class lectures

*Mission Accurate per text and class lectures

*Vision Accurate per text and class lectures



I. Introduction to the Organization - History of the Company & Current Status -- A. When was the

organization founded, why and by whom? Discuss unusual history associated with the organization.  B.

Is it privately or publicly held?   C. 

Who are its top executives in terms of experience, academic credentials, diversity, etc.? D. Discuss the

organization’s Business Model? E. What is the impact of globalization on this organization? F.Other


II.  Identification of the Industry and the Competitors -- Industry definition is necessary so that

competitors can be identified; macro-environmental forces that affect the organization and its industry

can be assessed, and the organization’s relative strengths and weaknesses can be compared to other

organizations within the industry.  

III.   Analysis of the Industry

A.      Strategic Group(s) in which the company exists and competitors in it/them.

B.      The intensity of rivalry among existing competitors.  Use Porters 5 Forces for B, C, D, E, and  F.  (C).

The threat of new competitors entering the industry; (D) Threat of substitute products or services; (E)

Bargaining power of buyers and (F) Bargaining power of suppliers

G.      Potential Profitability of the Industry - What organizations have succeeded and failed in the industry

and why?

H.   What are the Critical Success Factors for the industry?

IV.   Analysis of the Macro-Environment (Includes identification & analysis of global factors &

application of analysis to the business situation) 

A.   What political/legal forces affect the industry?

B.    What economic forces affect the industry?

C.    What social forces affect the industry?

D.    What technological forces affect the industry?

E.     What are the threats and opportunities facing the organization?

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