Brand exploratory for brand and primary competitor

business

Description

We are doing the project for Amazon.com. Need 1 to 2 pages for the following question.

5. Brand exploratory for brand and for primary competitor:

  • Level of brand awareness

  • Assessment of Brand associations (based upon each level of Customer-Based Brand Equity Pyramid, p.80): Critique the customer-based brand equity. What meanings are strong and dominant? Which are unique from competition? Which are positive and negative? Do meanings resonate with target market?

  • Brand positioning analysis

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