Consumer Protection and Product Safety—Vitamin Water Advertising Claims

social sciences

Description

Week 6: Assignment

In each week, the learning assignment is designed to demonstrate your competence with the

Terminal Course Objectives of the course. Prior to working on the assignment, you should read

through the week’s chapters and lecture.


Clearly identify your work with your name, the date, the week number, and the assignment

name, and upload work to the Dropbox.


The questions are designed to probe the higher levels of thinking and learning such as

analyzing, evaluating and creating, and so there often are no correct answers. Instead of

focusing and who wins or loses the case, you should analyze, evaluate and create alternative

solutions to the various issues presented while arguing and debating the connections between

business, law, politics and ethics.


Terminal Course Objective: F, G

Video Case Study: Consumer Protection and Product Safety—Vitamin Water Advertising

Claims

Watch the video case study and then write a one- to two-page reflective paper (double

spaced) on the following questions while discussing the connections between business, law,

politics and ethics.


1. According to the video, Coca Cola advertises that Vitamin Water will give people protection

similar to exercise or flu shots. Discuss whether this is deceptive advertising or mere

promotion.

2. Vitamin Water responds to the claim by stating that the ingredients are clearly on the label.

Discuss whether manufacturers have any duty to warn the public about their products or

whether the law should adopt the idea of “buyer beware” so that consumers read the labels.

3. Near the end of the video clip, the health and medical editor states that washing hands and

drinking water will keep one healthier than most of the health products on the market. Should

Congress or the states be more assertive about regulating products based on health issues or is

that too much like big brother watching?

Instruction Files

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