Creating a Strategy for Marketing a Service Assignment



Creating a Strategy for Marketing a Service Assignment 8

Competencies Addressed in This Assignment and Aligned to Learning Outcomes

The following competencies align with indicated learning outcomes and each criterion for the

assignment aligns to a competency.

  •  Competency 1: Formulate a comprehensive strategic marketing plan. 
  •  Create a marketing plan.
  •  Build and sustain long-term customer relationships.
  •  Assess how to identify markets.
  •  Competency 2: Analyze the process of developing a global marketing strategy.
  •  Assess how to identify markets.
  •  Competency 4: Integrate ethical marketing practices into marketing strategies.
  •  Build and sustain long-term customer relationships.


For the service, you selected in the Unit 8 Discussion, write a 2–3-page marketing

communication plan. In addition to the digital tools you used in your discussion posts, what

other communication tools would you use?


In your assignment, complete the following:

1. Assess segments of a marketing plan for a service. Be sure to address and explain:

  •  Your target market for your service.
  •  The appeal you expect to use for your plan.
  •  Your product, price and distribution strategies as part of your plan.

2. Compare how creating a marketing plan for service is different from how you might create a plan for a

tangible product.

3. Explain your strategy to incorporate ethics into your plan to ensure the building and sustainment of long-term



Your paper should meet the following requirements:

  • Written communication: Must be free of errors that detract from the overall message.
  •  Resources and citations: Format according to current APA style and formatting guidelines.
  •  Length of paper: 1800 words, double-spaced pages, not including the title page or the references page.
  •  References: A minimum of two scholarly references other than the assigned readings.-
  •  Font and font size: Times New Roman, 12 points.

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