Description

Develop an unsolicited proposal for solving a problem, improving a situation, or satisfying a need in your school, community, or workplace. Address a clearly identified audience of decision makers. Include the following elements/headers in your proposal: Problem: Spell out the problem (and its causes) clearly and convincingly. Give enough detail for your audience to appreciate the problem’s importance. Answer this implied question: “Why is this such a big deal?” Benefits: Point out the benefits of solving this problem. Answer this implied question: “Why should we spend time, money, effort to do this?” Solution: Offer a realistic solution. Focus on claims or assertions that you can support. Answer this implied question: “How do we know this will work?” Objections: Address anticipated objections to your solution. Consider carefully the audience’s skepticism on this issue. Answer this implied question: “Why should we accept the things that seem wrong with your plan?“ Recommendations: Induce readers to act. Decide exactly what you want the readers to do, and then give them reasons to be the ones to act. Answer this implied question: “What action am I supposed to take?”