Description

Dissecting a Global Marketing Strategy Assignment 10

Competencies Addressed in This Assignment and Aligned to Learning Outcomes

The following competencies align with indicated learning outcomes and each criterion for the

assignment aligns to a competency.

 Competency 1: Formulate a comprehensive strategic marketing plan. 

 Create a marketing plan.

 Build and sustain long-term customer relationships.

 Assess how to identify markets.

 Competency 3: Elaborate on the relevance of the marketing mix in a digitally driven global economy.

 Assess how to identify markets.

 Competency 4: Integrate ethical marketing practices into marketing strategies.

 Build and sustain long-term customer relationships. 

 Assess how to identify markets.

Instructions

For this assignment evaluate the following:

1. How the firm identifies culturally sensitive marketing communication in its global operations

2. The firm's CRM methodology in working towards achieving long-term customer relationships

3. How the firm is integrating a digital platform with broader Integrated Marketing Communication (IMC).

4. The firm's approach towards increasing revenue through brand Management, market penetration, or add-on

services.

Requirements

Your paper should meet the following requirements:

 Written communication: Must be free of errors that detract from the overall message.

 Resources and citations: Format according to current APA style and formatting guidelines.

 Be sure to write in the third person to receive credit for APA writing.

 Include a cover page, introduction, body, conclusion, and reference list.

 Use APA levels 1, 2, and 3 headings as required.

 Length of paper: 3000 words, double-spaced pages; do not include the title page or the reference page in

your word count.

 References: A minimum of two scholarly references other than the assigned readings.-

 Font and font size: Times New Roman, 12 point.