For this assignment, choose a brand name in a very competitive market. Analyze the brand versus its top 3 competitors and prepare a report on how they attempt to differentiate their product. Present the top three competitors and a brief analysis of their products. Then discuss whether the company integrates the differentiation into their marketing communication vehicles. Give examples of these communications and determine whether this is a consistent part of their message. Write your marketing analysis in 2–3 pages in a Word document using Times New Roman font size 12, double-spaced with one-inch margins on all sides. Follow the APA style for writing, editing, and citation of sources. Submit the document to the assignment dropbox. See the Course Calendar for the due date. Compose your work using a word processor (or other software as appropriate) and save it frequently to your computer. When you're ready to submit your work, click Browse My Computer and find your file. Once you've located your file click Open and, if successful, the file name will appear under the Attached files heading. Scroll to the bottom of the page, click Submit and you're done. Be sure to check your work and correct any spelling or grammatical errors before you post it. All marketing analysis papers are subject to anti-plagiarism software.
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