For those of you reading this post, I would like to start off by giving a brief description of my idea for my project. The company I have chosen to research is Tewksbury Hospital which was originally opened in 1854 as in asylum in Massachusetts but now functions as a fully accredited hospital assisting patients with medical and/or mental illnesses (Mass.gov, 2016). My idea for the hospital is to open up a new department which offers virtual doctor’s appointments to patients from the comfort of the patients own home. The service will target elders or individuals who are in need of a little extra help on a daily basis but are not too ill to have to be admitted to a nursing home. I think the virtual doctor’s office is a great alternative for individuals who do not want to enter a nursing home, have assisted living, and for adults who do not have space in their homes or patience to take care of their loved ones. In order to evaluate the success of Tewksbury Hospital’s new service and its branding, several steps will have to be taken. Management at Tewksbury Hospital should develop systems that analyze how well the product is doing in coordination with the hospital's mission statement, in comparison to other hospitals, and if the service is fairly priced and branded effectively. As an internal measure, the hospital should make sure there is a system in place in which every defect from the service is reported. A simple email, phone call, or another type of social media could be used to record customer satisfaction with the service. Management must also decide the frequency in which these “test” should be performed.