Present a project plan in the form of a report of up to 3,000 words plus accompanying website with 2 key deliverables:
1. You are to create a website for your own personal brand
2. In the accompanying report you will document how you planned and executed this project.
Note: There are many free or very cheap website building tools available to you (WIX and
WordPress being 2 well known examples), or you can use any number of paid options as well
– the choice is yours.
Your report will utilise the PM tools we cover in class plus any other business tools or models
which you find relevant or helpful. At minimum your report will include a detailed Work
Breakdown Structure, Gantt Chart, Stakeholder Analysis, Risk Analysis, Financial
statement. You should note key challenges you faced and how these were overcome, and
conclude with a short section (up to 1 page) summarising your experience in the form of
a note to future students facing a similar project.
The website should serve as a platform to promote and advertise you – your abilities, skills,
aims and achievements in a way that is attractive, comprehensive, and likely to get you noticed
by employers. This project will involve design, content creation and management, perhaps
learning some new technical skills in creating a website, video content, etc. You may
involve others in your project in an advisory capacity (and document your interactions
and their inputs as stakeholders).
Your report should be professionally written, structured and presented. It should have a Table
of Contents, numbered sections and be fully academically referenced using the Harvard
referencing style. References are to be listed as Endnotes not footnotes. An Executive
Summary of no more than 1 page should also be included. Word count includes everything
apart from References, Appendices and diagrams. To gain a top mark I expect extensive
evidence of referencing credible sources (both academic & business) outside the course
textbook and lecture notes.
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