International Marketing Strategy Assignment Winter 2019 -

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Unit: International Marketing Strategy Assignment Winter 2019 - Winter 2022 Important notes • Please refer to the Assignment Presentation Requirements for advice on how to set out your assignment. These can be found on the NCC Education website. Click on ‘Policies & Advice’ on the main menu and then click on ‘Student Support’. • You must read the NCC Education documents What is Academic Misconduct? Guidance for Candidates and Avoiding Plagiarism and Collusion: Guidance for Candidates and ensure that you acknowledge all the sources that you use in your work. These documents are available on the NCC Education website. Click on ‘Policies & Advice’ on the main menu and then click on ‘Student Support’. • You must complete the Statement and Confirmation of Own Work. The form is available on the NCC Education website. Click on ‘Policies & Advice’ on the main menu and then click on ‘Student Support’. • Please make a note of the recommended word count. You could lose marks if you write 10% more or less than this. • All electronic media will be checked for plagiarism. Page 2 of 7 International Marketing Strategy © NCC Education Limited 2019-2022 Introduction This assignment consists of SEVEN (7) tasks and accounts for 100% of the overall mark for this unit. Assignment Notes In this assignment you will create a THREE (3) year marketing plan to address a specific marketing challenge for an organisation of your choice (referred to as YourOrg) using the SOSTAC framework. • You must complete all SEVEN (7) tasks in this assignment • The total assignment should be 4,000 words including Tasks 2-7 but excluding; Task 1, the bibliography and the appendix. Please limit your appendix to 4 pages. • Please submit your assignment as ONE (1) document. Before you begin the assignment, there are some preliminary tasks you must complete. Selecting YourOrg Try to choose an organisation that you find interesting or which you already know something about. That will help motivate you and may lead to some good insights which will improve your assignment. Your chosen organisation can be a business, a non-profit organisation, an international organisation, a public sector organisation, or any other organisation that would require a marketing plan. Most people will choose from one of two types of organisation: (a) an organisation they know well from personal experience, perhaps because they worked or studied in that organisation; or (b) an organisation which is famous in one country or globally, so there is plenty of published information about it which can be found by web search. How to decide the marketing challenge The marketing challenge is the thing that your plan is written to address. If YourOrg doesn’t currently operate internationally, the marketing challenge should be an international market entry strategy. You should choose one specific country to enter. If YourOrg currently operates internationally, the marketing challenge should be an international market entry strategy for a new product. You will not be judged on the quality or viability of the product you propose, it is only the marketing plan that will be assessed. Please see Guidance for Students at the end of this document for further information.

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