Market Entry Plan in India
economics
Description
Political stability is commonly related to the type of government and degree of corruption present in a
country. In addition, a company may face various business regulations when conducting international
business. In this module, your goal is to identify political and legal factors that could affect global
business decisions.
Based on the country you are analyzing for your global business enterprise, research information related
to the following areas:
1) GOVERNMENT AND POLITICS
Describe the type of government and recent political developments that could influence the
economic and business environment of the country.
2) FORMAL TRADE BARRIERS
Identify formal trade barriers (tariffs and other taxes, foreign exchange controls, ownership
restrictions) that might require a company to adapt its business strategy.
Discuss the country’s regulations to protect intellectual property, such as brand names,
copyrights, patents, software, music, videos. (Some countries do not enforce these laws
resulting in the pirating of products and lost profits for companies.)
3) PROMOTING GLOBAL BUSINESS
Analyze host government efforts to attract foreign investment. What incentives (lower taxes,
economic zones, subsidized labor, elimination of tariffs, etc.) are offered to attract foreign
capital?
4) RECOMMENDATIONS
Recommend actions that might be necessary to mitigate potential risks with regard to factors in
the political and legal environment.
