Marketing Management assignment help

marketing

Description

Assignment

There are two parts to this Assignment so be sure to complete both parts.

Part 1: The Consumer and Business Market

Write a brief paragraph that answers the following questions. (This should not be in Question/Answer format).

  •  Which company did you choose as your focus in this Marketing Management Assignment?
  •  Where is the company's headquarters located?
  •  What is the mission statement of the company you chose to study?
  •  The previous marketing manager developed an advertising campaign before the marketing strategy. How could

this advertising campaign potentially create problems for the product?

Part 2: Marketing Strategy Planning

In preparation for your first presentation to the CEO of the organization, you will create a 3–5-page paper.

You will examine how the 3 C’s (customer targets, competitors, value proposition) and 4 P’s (Product, Price, Place, and

Promotion) of marketing strategy influence marketing decisions about how you can increase purchases to consumers

and increase purchases for business-to-business.

Your goal is to complete the consumer and business-to-business marketing strategy planning document. Using the

bolded words as subheadings for each response as seen in the PDF of this Assignment, answer the following:

1. SMART Goals: Using the SMART acronym, list several objectives you wish to accomplish.

2. The 3 C’s of marketing strategy:

Customer Targets: Discuss the customer targets (target market), you should have at least two. Provide for the

CEO a more specific description of which customers you (the marketing manager) want to persuade to buy the

product or service.

Competitors: For each customer target, identify a competitor (brand or company) that may be able to provide

the customer target a like product that would appeal to them.

Value Proposition: What do you see as the value proposition? What are the reasons for customers to purchase

your brand/product? Summarize into a single paragraph.

3. The 4 P’s of marketing strategy: Marketing Mix for the Consumer Market: Describe each of the 4 P’s as it applies to

consumers that would purchase your product

a. Product

b. Price

c. Place


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