Marketplace Situation Analysis (4 pages) Analyze the internal and external influences of the integrated marketing communications (IMC) of your Coke (soda) product. Analysis should include the following: Internal Analysis (10 points): Relative strengths an

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Marketplace Situation Analysis (4 pages) Analyze the internal and external influences of the integrated marketing communications (IMC) of your Coke (soda) product. Analysis should include the following: Internal Analysis (10 points): Relative strengths and weaknesses of the brand, IMC and promotional organization and its capabilities, previous IMC and promotional programs, brand image External Analysis (10 points): Customer behaviour analysis, Competitive analysis

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