Individual Essay One (1000 words):
30%
The Context
Customers want
innovation. The businesses that provide
it can succeed to a greater degree than their competitors that are content to
offer the same things (or services) to their customers created in the same old
way.
Hence the mantra for
CEOs: “innovate or die”.
Organizations such as
Google, Amazon, Netflix, Airbnb, Apple and Dropbox are successful because they
have refreshed the idea of what their markets want.
The innovation activity
is about successfully delivering change in its many forms. Being good at
innovation has always been important - what has changed in recent years is the
sheer speed and scale of innovation in industries all over the world.
Innovation processes are
also increasingly complex. With inputs from different levels and department
within an organization and increasingly from a wide variety of external
sources, increasingly, operations mangers are expected to take a greater and
more active part in service and product innovation.
The Task
You are asked to
complete a case study of an organization in Qatar. In detail, it will be important to establish
how ‘innovative the organization is’ or indeed whether it is not ready to
innovate.
In your answer – and drawing
on guidance from Chapter 3 ‘Product and Service Innovation’ of the core
textbook (Lecture 3 – Tuesday 17th March 2020) – you are expected to
detail:
·
The strategic role of product and service innovation
– if it exists – in the chosen organisation.
·
Where they exist, are the product and service
innovation process objectives specified?
·
Is the product and service innovation process
defined?
·
Are the resources for developing product and service
innovations adequate?
·
Is the development of products and services and of
the process that created them simultaneous?
You should submit your Essay by:
·
2359 on Saturday 28th March (Full time
students)
·
2359 on Saturday 4th April 2020 (Part
time students).
Essay
Structure
Introduction (10% = 100 words).
This is what I am going to tell
you.
Context –
organization/sector/products/service
Scope:
·
The
strategic role of product and service innovation – if it exists – in the chosen
organisation.
·
Where
they exist, are the product and service innovation process objectives
specified?
·
Is
the product and service innovation process defined?
·
Are
the resources for developing product and service innovations adequate?
·
Is
the development of products and services and of the process that created them
simultaneous?
Body: (80% = 800 words).
This is what I am telling you.
Answer:
·
The
strategic role of product and service innovation – if it exists – in the chosen
organisation:
·
Where
they exist, are the product and service innovation process objectives
specified?
·
Is
the product and service innovation process defined?
·
Are
the resources for developing product and service innovations adequate?
·
Is
the development of products and services and of the process that created them
simultaneous?
Conclusion (10% = 100).
This is what I have told you.
Clear summary and ‘take home’
message.
Get Free Quote!
386 Experts Online