Description

Prepare a four-page paper paraphrasing (e.g. using your own words) with no quotes or outside information that is double-spaced, 12-point font, with 1” margins on all sides. Write in the second person avoiding “I” or “we” statements. Use 1-8 as subtitles, which follow: Cover page Case Recap Problem Identification Identify the root problem components Marketing Mix (discuss 5 P’s – product, price, place, promotion, and people) Social Media: Analyze the current social media plan SWOT (Note: Identify four strengths, four weaknesses, four opportunities, four threats) Sound alternatives/Measurements (Note: propose at least two possibilities) Recommendations (Note: fully justify your recommendations) Reference page - include your textbook and two outside solid, dependable references, which can pertain to the company or the marketing situation.