The first email will be a response to Scenario 1. The second email will be a response to Scenario 2or3. The word limit is 250 words for each email, including email headings and closings. Each of the 2 emails will count towards 1% of your final grade. Context and Your Role You are Ayush Kumar, a senior consultant in strategy at McKinsey & Company’s Bangalore office in India. Your boss, Gautam Melwani, Director of Strategy, has assigned you to lead a team to serve the company's new client, Cafe Coffee Day. In face of Starbuck's recent entry into the country, you are to design corporate strategies to secure your client's leading position in India's coffee market.
Scenario 1: Replying to an angry colleague's email You, Ayush Kumar, and Prisha Das (a newly hired consultant in strategy at the Bangalore’s office) had had meetings with your client’s top management, key officers, and some frontline baristas to understand Café Coffee Day’s operations, strengths and challenges.
To get more ideas from highly experienced colleagues who have served global coffeehouse chains, you formed an international, cross-functional advisory team consisting of senior consultants from Operation, Marketing & Sales, and Strategy functions to support the consulting project. These consultants are stationed in Vancouver, London, and Bangalore offices respectively.