Assignment 9: Professional Selling and Sales Promotion
You will prepare an audiovisual sales presentation that is supported by creative sales
promotions as you assume the role of the new marketing associate for U Drive Transport.
The car sharing business has grown in popularity throughout the world in densely populated major
city centers. Over the past few years, U Drive Transport company has dominated the United
States marketplace as a premier car sharing business. You have recently accepted a job with U
Drive Transport as a marketing associate to help the company expands into the global marketing
environment. To familiarize yourself with the car sharing business, visit the websites of
competitors of U Drive Transport:
● Research “car sharing” on the Internet and research two competitors in this industry.
As the new marketing associate for U Drive Transport, you have been tasked with preparing a
prerecorded presentation to train new account managers and sales representatives on the
features and benefits of the U Drive Transport product offering. Additionally, you must provide
training on the seven steps (slides #4–10) of the personal selling process located in your text
(Chapter 17) and in the steps below.
Follow the directions for executing this Assignment.
➢ Make sure you either have a built-in microphone in your computer or a headset with
working microphone in order to able to complete this audiovisual presentation
Directions for Executing this Assignment:
● Watch the Video on U Drive Transport: Click Here
You may use PowerPoint with audio if you so choose.
perspectives on the following topics to train new account managers and sales
on Traditional or Relationship Selling and explain)
If using PowerPoint add your audio explanation. You can access simple instructions
Submit your PowerPoint audio-visual presentation to the Unit 9 Dropbox for grading.
Directions for Submitting this Assignment:
Review the grading rubric below before beginning this activity. For additional help with your
writing and APA citation, please visit the Kaplan University Writing Center accessed in the
home area of this course. Compose your Assignment as a Microsoft PowerPoint
presentation with added audio explanation and save it. Submit your file by selecting the Unit 9: Assignment Dropbox by the
end of Unit 9.