Respond to parts 1 and 2. This will be due the last day of class: Develop a proposal for a one-year advertising campaign for a local business of your choice. The proposal should be a minimum of three pages total and should include the following sections:
education
Description
Respond to parts 1 and 2. This will be due the last day of class: Develop a proposal for a one-year advertising campaign for a local business of your choice. The proposal should be a minimum of three pages total and should include the following sections: Introduction - describe the local business Creative Strategy Proposed Advertisements (newspaper, radio, TV and one other media): briefly describe each and how large of an audience you expect to reach through each Proposed Sales Promotions (at least three different sales promotions) Media Schedule Budget(rough estimate; include an estimated CPM) Conclusions 2. Explain one or more ways in which you might use the material that you've learned in this course in your personal or professional life. This section should be a minimum of 1/2 page in length.
