Strategic Supply Chain and Operations Management

business

Description

SMART (car) and smart logistics

A case study in designing and managing an innovative de-integrated supply chain

Authors:

Prof. dr. Remko I. van Hoek, Cranfield School of Management, UK. University of Ghent, Belgium, and

Erasmus University Rotterdam, the Netherlands

Drs. Harm A.M. Weken, Erasmus University Rotterdam, the Netherlands

Strategic Supply Chain and Operations Management


Read the SMART (car) and Smart Logistics case provided. A first, quick

reading will give you an understanding of how a start-up business was

designed with the supply chain in mind.

Read the 6 questions at the end of the case. Read the case again more

carefully with these questions in mind. Prepare a 10-20 page report, type-

written and double spaced, with an executive summary, describing the key

aspects of the case. You may either weave your answers into a discussion of

the case, or answer them sequentially after your executive summary section.

The case analysis represents 15 points of the course grade. Your report will

be due on February 11.

Instruction Files

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