The case study highlights the challenges faced by CEO of Telecommunication Company on Blue Ocean strategy.

management

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The case study highlights the challenges faced by CEO of Telecommunication Company on Blue Ocean strategy. The Company succeeded in achieving the revenue target for existing business but unable to do well in new business area for the past 3 years i.e. 2016-2018.  Quarter 1, 2019 actual revenue progress also shows negative variance for new business and CEO just have another 6 months left before his contract expires. On the other hand, the company just been awarded with a 4 years contract for PC leasing. Company has two options, 1. To purchase the PCs based on lease to own, or 2. To rent the PCs based on lease to use arrangement with supplier. CMO was proposing lease to use option in order for Company to capture the whole 4 years contract revenue in 2019 but CFO rejected the idea as lease to own could contribute higher profit although the revenue will be staggered into 4 years. Should revenue or profit come first? And, how CEO would do well in new business area within 6 months? CEO in a dilemma.

(Note : pls help to reword).

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