The major airline market segments by applying the marketing concepts of segmentation, targeting, and positioning.

marketing

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The major airline market segments by applying the marketing concepts of segmentation, targeting, and positioning. The branding and positioning strategies of United and Southwest Airlines. Do they build brand loyalty? If so, what emotions are involved? The brand personality of United and Southwest Airlines. Explain why you believe the personality represents each brand. What are the similarities between the two branding efforts? What are the differences? If you are a brand manager, what can you learn from these two cases?

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