Over the past few years there has been an emphasis on reducing our carbon footprint and ‘going green’ wherever possible. The trade and consumer show industry, along with many others, is evolving in the area of green initiatives.

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Marketing 1342                                                                                             BCIT

Research Assignment #2

 

‘Green Exhibiting’

 

Over the past few years there has been an emphasis on reducing our carbon footprint and ‘going green’ wherever possible.  The trade and consumer show industry, along with many others, is evolving in the area of green initiatives.

 

Describe how you would plan, present and implement ‘green’ initiatives in a trade/consumer show program.

 

Your plan should include fiscal, physical and human resource management.  The assumption is that the green initiatives plan is for a small or medium size business that has an established trade/consumer show program as part of the overall marketing program.

 

Discuss the priorities you would set for implementation, a proposed timeline to fully execute your initiatives and the payback you could expect. Also, include any obstacles to implementing the plan. Be specific about the initiates you would implement rather than a laundry list of all the things that could be done.

 

The paper should be set up with a hypothesis, your report findings, your own conclusions and a bibliography (references cited).

 

Consult the rubric associated with this assignment to understand how it will be marked and the weighted value of the assignment components.

 

There is no strict page limit – minimum or maximum. When the ‘story’ is finished, the paper is finished. This paper be marked out of 87 and is worth 10% of the total course grade.  

 

When using the internet or newspaper sources, please be sure to cite your references.  It is important to make sure that any material you take from another source is fully credited and noted as such.  Refer to the information on “Ethics” in the BCIT student policy.

The references cited should be compiled in a bibliography – though there is not a required reference format.

 

The paper is due week 10.

 

 

 


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