Individual Task 4 – Critical debate paper and reflective statement (worth 35% of portfolio mark) Critical debate paper (approx. 800 words) you will write a fully-referenced essay that that addresses the question “Is marketing a force for good or evil?” In

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Individual Task 4 – Critical debate paper and reflective statement (worth 35% of portfolio mark) Critical debate paper (approx. 800 words) you will write a fully-referenced essay that that addresses the question “Is marketing a force for good or evil?” In your essay you should explain and justify, based on your reading of relevant literature, your personal position on the debate as to the influence of marketing on society. A “critical debate paper” means that you must provide a critical evaluation of the issue under investigation – not just “what you think” – thus, you should base your views around a central argument and undertake appropriate reading and research to support both the “for” and “against” positions for that argument. Fully-referenced” means that your analysis MUST be supported by an absolute minimum of six references – at least three of which must be academic journal papers from reputable, trustworthy sources such as the following: your core text or other marketing text books academic journals, e.g. Journal of Marketing Management reputable published independent news sources, e.g. BBC, CNN reputable practitioner press, e.g. Marketing Week credible national newspapers, e.g. Financial Times. Given the wide scope of marketing ethics, it is suggested that you focus on one particular issue, for example one of the following. Populate your answer with examples: Environment and sustainability Healthy eating and obesity Marketing to children and vulnerable consumers Sex in advertising; shocking and offensive advertising Gambling and advertising Reflective statement (maximum 200 words) At the end of your essay, you should include a statement that reflects upon the way you went about doing this piece of assessment and what you learnt from it, for example:

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