Identify and describe the roles of product policy, pricing, promotion, and distribution in the cell phone market in developed countries. Identify and describe the roles of product policy, pricing, promotion, and distribution in emerging markets.

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Identify and describe the roles of product policy, pricing, promotion, and distribution in the cell phone market in developed countries. Identify and describe the roles of product policy, pricing, promotion, and distribution in emerging markets. What are the relative opportunities for standardization and customization in the cell phone industry? What are the roles of legal forces and cultural influences in the cell phone industry?


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