What is the relevance of sponsorship in global marketing strategy?

marketing

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What is the relevance of sponsorship in global marketing strategy? Analyse a win-win example of sponsorship strategy One brand will pay to wind up the selective and authority sponsor of the occasion in a specific class or classifications, and this selectiveness makes an issue for one or more different brands. Those different brands then discover approaches to advance themselves regarding the same occasion, without paying the sponsorship charge and without violating any laws. The high significance which advertising plays in making them contends effectively amongst their competitors. Companies need to fulfill their clients by innovatively dealing with their advertising blend so as to have an upper hand over other.

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