Description

The various changes and trends summarized in Exhibit 19-5 have been discussed throughout the textbook. The objective of this discussion – at this point in the course – is to review the items on that list and discuss them in relation to one company example - Hershey. Do you love chocolate (or know someone who loves chocolate)? You should discuss the issues in Ex. 19-5 in light of Hershey Company and the launch of the first new Hershey bar in 22 years..... 

I recommend you work on your initial post in a Word document, edit it carefully, and then copy and paste into the discussion area.

First, watch the video and read the article: "The first new Hershey bar in 22 years has no chocolate (Links to an external site.)." (https://money.cnn.com/2017/11/03/news/companies/hershey-gold/index.html)

Address these questions in your initial post:

• Which trends or changes listed in Ex. 19-5 do you think had an impact on Hershey's decision to introduce Gold at this point in time? Why? (Use at least two concepts from Ex. 19-5)
• What do you think are the most important aspects (Exhibit 19-4) of the marketing plan that are related to Hershey's new product launch? Why? (Use at least two concepts from Ex. 19-4)

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Need it by Friday

Need two copies

No word counts but the questions should be well answered.