This assignment is an individual assignment. The aim is to provide experience in the steps involved with text processing and creating, evaluating, improving models, and finally presenting and interpreting the model in a business report. You are strongly encouraged to commence this assignment by the end of week 7 of the semester, and you should progress thoughtfully through the steps. Hasty decisions made early in the design process may result in much more work later.
Feel free to discuss concepts and ideas with peers, but remember your submission must be your work. Be careful not to allow anyone to copy your work.
Online reviews help consumers reduce uncertainty and risks faced in purchase decision-making by
providing information about products and services. However, the overwhelming amount of data
continually being produced in online review platforms introduces a challenge for customers to read and
judge the reviews. Reviews may appear on the company's websites, social media, or review platforms.
Companies are aware of the impacts of online reviews on consumer attitudes and behaviors. Consumers
also expect reviews to be HELPFUL to assist them in making more informed purchasing decisions.