This assignment requires you to demonstrate knowledge and skills you have acquired throughout the course of this module by producing a 4,000 word, fully referenced, academic report that addresses the tasks given below. In order to complete the assignment, you will need to choose an appropriate organisation to research.
Choosing an appropriate organisation (referred to as YourOrg in these notes)
You can choose any organisation for the purposes of this assignment, including not-forprofit organisations. You must ensure, however, that you are able to obtain sufficient
information and data about the organisation in order to be able to undertake sufficiently
convincing analysis and evaluation within your assignment. Your starting point will
probably be information published by the organisation itself, but investigate other sources,
particularly for quoted companies. The organisation you choose must be large enough to
have a realistic range of possible alternative strategies to pursue in the future, and
therefore very small businesses will probably not be appropriate. Very large businesses
may well be too complex for you to undertake meaningful analysis within the word
constraints available to you, and therefore selecting a part (e.g. a division) of such an
organisation may be appropriate. Using the organisation that you work for is often an
appropriate selection but ensure that you maintain a sufficiently objective and
dispassionate view of that organisation.
This is not a data-gathering exercise. You will need to have a minimum amount of data
and information about the organisation you choose, but it is the use of that data and
information on which you will be assessed. You will need to use a range of academic
models and frameworks to systematically analyse that data and information in order to
produce convincing conclusions.