Use the company’s income statement and balance sheet and calculate key
Use the company’s income statement and balance sheet and calculate key (emphasis added), but no less than 10 key financial ratios to the business;
Research the industry average financial ratios for the same ratios above and record in a second column;
In the third column, indicate whether the company’s ratio is strength, a weakness or a neutral factor.
Discuss what strategies would allow the company to capitalize on its major strengths;
Discuss strategies that would allow the company to improve upon its major weaknesses.
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