You are required to conduct a situation analysis and digital marketing audit for your client, Blink Design. You should then provide a list of digital marketing recommendations to raise awareness of the services offered by Blink Designs and generate enquiries.
The following are Blink Designs objectives:
1. They need help defining a clear target audience, in particular high-value clients.
2. Increase Brand Awareness of services offered with the target audience. Differentiate their services from competitors.
3. Generate high-quality leads via their website in the next 3 months.
Students are encouraged to use learnings from other modules to help complete the assignment. You should use secondary data sources such as industry research, academic papers etc. as well as Google Analytics data to inform your report. Your report should include the following:
Section 1: Situation Analysis
The purpose of the situation analysis is to understand the current environment that your client is operating in (internal & external). Highlight the opportunities and threats of the current operating environment and use this information to inform section 3. You should consider the following:
· Industry Analysis (Insights & Trends, Competitors)
· Market Analysis (Market Segmentation, Customer Analysis)
· Internal Analysis (Organisational Competencies)