You need to describe how your business will market and sell its product.
You need to describe how your business
will market and sell its product. You will need to make clear how your firm will
position itself in the market and how it will differentiate itself from competitors. As you
will be explaining your product adequately in other sections of your plan, concentrate
on your firms approach to price, promotion and distribution. The decisions which you
outline here need to correspond with what you describe in other sections and your
positioning of the product and points of distribution.
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