Amazon Inc. was created in 1994 in Seattle, USA, by Jeff Bezos. Amazon is the country's main bookstore and the most successful ecommerce business at the time. Adding new products, from clothes, shoes, appliances, to music, video games, movies/DVDs, Amazon.com quickly increased its merchandise portfolio in 1997. Because the company's mission is to be the best place to shop, search and explore every online product or service possible, and be the chosen online retail source for customers in the U.S and worldwide. Amazon will continue to advance and expand its awareness of the company, customer base, and electronic shopping. Amazon and its company processes and plans will be evaluated by this strategic plan. The organization's vision and mission statement, products, activities, corporate values and culture, and management team will be addressed. This strategy would also evaluate the company's rivals, financial prospects, and strategies.
Vision and Mission Statement
Amazon's vision statement is: "To be the most customer-centric company on Earth, where people can find anything they might like to buy online." The key goal of the company is to give the lowest rates to its customers. In essence, this suggests that Amazon wants to be the global one-stop-shop for consumer loyalty. From the statement, it is clear that the consumer takes the front seat to prioritize priority. To demonstrate loyalty to its clients, the organization sometimes shares deals and promotions. Amazon's core mission has often focused on its main target, the Amazon web user. Amazon has had a clear concentration and solitary mission ever since founding in 1994. Creator Jeff Bezos has openly mentioned to the Amazon stated mission as the supervisory force late his leadership actions on several occasions in its past.