Blue Ocean Strategy has companies look at four key questions to develop

english

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Blue Ocean Strategy has companies look at four key questions to develop their corporate strategy to lead them to differentiation:

1. Raise: What factors should be raised well above the industry's standard?

2. Eliminate: Which factors that the industry has long competed on should be eliminated?

3. Reduce: Which factors should be reduced well below the industry's standard?

4. Create: Which factors should be created that the industry has never offered?

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