Description

 Public Relations - Assignment 1 (A)

Weightage – 25%                              

a)      For a business of your choice, discuss the importance of Public Relations. Include evidence from literature. (refer to at least 4 articles)                                            

b)      Discuss the role that social Media plays in building the chosen organization’s image

In the assignment, you can include the following guidelines:

(i)                 Brief introduction assignment, including introduction of the business (3 marks)

(ii)               Importance of PR for the business                                                 (4 marks)

(iii)             Supporting evidence from literature                                                           (7 marks)

(iv)             Role that social Media plays in building the organization’s image (4 marks)

(v)               Conclusion                                                                                        (2 marks)