CASE 3: Mozilla's Crowdsourcing Mystique CASE ABSTRACT Mozilla, the California-based developer of the popular Firefox web browser, is a not-for-profit organization.More importantly, while it employs 250 people, about 40 percent of its work is done by volunteers. Their "crowdsourcing” approach to work and innovation has paid off in a big way both in terms of market share and in terms of users' mindshare.A similar approach has not succeeded in for-profit companies such as Google and LinkedIn.The case identifies reasons why this unique approach to innovation has worked very well as Mozilla.
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