BUS 481: Strategic Planning and Business Policy
Assignment 7
Chapter 7: Competing in International Markets
7.1 Is offshoring ethical or unethical? Why?
7.2 Do you expect reshoring to become more popular
in the years ahead? Why or why not?
7.3 Have you ever seen an advertisement that was
culturally offensive? Why do you think that companies are sometimes slow to
realize that their ads will offend people?
7.4 Which of the four elements of the diamond
model do you believe has the strongest influence on a firm’s fate when it
competes in international markets?
7.5 Automakers in China and India have yet to
compete on the world stage. Based on the diamond model, would these firms be
likely to succeed or fail within the global auto industry?
7.6 Which of the three international strategies is
KIA using? Is this the best strategy for KIA to be using?
7.7 Identify examples of companies using each of
the three international strategies other than those described above. Which
company do you think is best positioned to compete in international markets?
7.8 Do you believe that KFC would have been so
successful in China today if executives had tried to make their first store a
wholly owned subsidiary? Why or why not?
7.9 The typical joint venture only lasts a few
years? Why might joint ventures dissolve so quickly?
7.10 If you were assigned to turn around a
struggling automaker such as General Motors or Chrysler, what actions would you
take to revive the company’s prospects within the global auto industry?
Answer each question fully. Be sure to answer all
questions. Number each question.
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