Purpose: You will learn how to write a persuasive argument regarding an ethical issue.
Outcome Met by Completing This Assignment:
1. identify ethical issues that arise in domestic and global business environments using an understanding of ethical
concepts and of legal and business principles
2. develop and evaluate alternatives to, and recommend solutions for, ethical dilemmas, taking into account ethical and
legal requirements and the essential mission of the business enterprise
3. effectively communicate to internal and external business stakeholders the complexities of ethical issues, suggesting
and analyzing various solutions in order to ensure appropriate business practices and accountability
Step 1: Preparation for Writing the Assignment
Before you begin writing the paper, you will read the following requirements that will help meet the writing and APA
requirements. Not reading this information will lead to a lower grade:
Task 1: Read the grading rubric for the assignment. Use the grading rubric while writing the paper to ensure all
requirements are met that will lead to the highest possible points.
Task 2: Third person writing is required. Third-person means that there are no words such as “I, me, my, we, or us”
(first-person writing), nor is there use of “you or your” (the second person writing). If uncertain how to write in the third
person, view this link: http://www.quickanddirtytips.com/education/grammar/first-second-and-third-person.
Task 3: Contractions are not used in business writing, so you are expected NOT to use contraction in writing this
Task 4: You are expected to paraphrase and are NOT to use direct quotes. You are expected to paraphrase, which can
be learned by reviewing this link: https://writing.wisc.edu/Handbook/QPA_paraphrase2.html.
Task 5: You are responsible for APA only for in-text citations and a reference list. However, all source material must be
cited and referenced.
Task 6: You are expected to use the facts from the case scenario paired with the weekly course readings to develop
the analysis and support the reasoning. No more than three (3) external resources can be used in completing the
assignment. The expectation is that you provide a robust use of the course readings. If any material is used from a
source document, it must be cited and referenced. A reference within a reference list cannot exist without an
associated in-text citation and vice versa. View the sample APA paper under Week 1 content.
Step 2: How to Set Up the Paper
Create a Word or Rich Text Format (RTF) document that is double-spaced, 12-point font. The final product will be
between 4-6 pages in length excluding the title page and reference page. You may not exceed six (6) pages so it is
important to write clearly and concisely.
Create a title page with title, your name, the course, the instructor’s name, and date
Step 3: In this assignment, you will write a persuasive essay in response to the quote:
“A multinational corporation has no moral or social responsibility to engage in corporate social responsibility (CSR)
Step 4: Create the introductory paragraph. Within this paragraph, provide a brief overview of the scenario. Then,
provide a thesis statement and tell the reader the main topics covered in the paper. The introduction comes at the
beginning of the paper and tells a reader the main topics covered in the paper. View this website to learn how to write
an introductory paragraph: http://www.writing.ucsb.edu/faculty/donelan/intro.html
Step 5: Learning How to Write a Persuasive Essay
Task 1: Read: Tips on Writing a Persuasive Essay and Writing the Persuasive Essay
Task 2: Read the following tips for writing a persuasive essay:
· Use a pleasant and reasonable tone in your essay. Sarcasm and name-calling weaken an argument. Logic
and fairness will help to keep it strong.
· Make your best argument for your last argument.
· Select your words carefully, have them evoke an image. Persuasion is about appealing to all the emotions of
the reader. The use of adjectives and logic will convey a vivid picture and will make the reader believe you and
that you write as an authority on the subject.
· No personal pronouns and no I think, I feel, I believe as these phrases all weaken your perspective because
the reader is less likely to think you are writing from fact than fiction.
· No personal experiences unless they are generic meaning everyone has them and can relate to them and
they convey a vivid and immediate image.