2019 Toronto Blue Jays Attendance
Like it or not, professional sport is business, and a significant portion of a professional sports franchiseâ€™s revenues are home game attendance, with all the revenues remaining with the home or host team. Strongly related to that are the concession sales or food, beverages, and memorabilia to the fans that attend the games.
The Toronto Blue Jays are located in the fifth largest sports market in North America, yet they only managed to draw just over 1.75 million fans, 21st out of 30 teams in the league. The Blue Jays were near the bottom of the league in percentage of seats sold, with less than 45% of the available seats sold. By contrast, in the few years following the opening of the Skydome, now Rogers Centre, the Blue Jays drew over 4 million fans several years in a row.
The owner of the Toronto Blue Jays is Rogers
Communications, a publicly traded company and also owner of the Rogers
Centre. Therefore, it is in the
shareholderâ€™s best interests to improve attendance. (
You are advising Mark Shapiro, President of the Blue Jays, with respect to the factors that influence attendance at the games. Past studies comparing the 30 teams in Major League Baseball have shown that team success is positively correlated to overall attendance; fans want to see their home team win. In studying game-to-game variation in attendance, it is not clear whether the significant factor is
Scheduling is known to have some effect, as weekend
games tend to be better attended than weekday games. Other scheduling factors include competing
against Torontoâ€™s favourite sport, hockey (The Toronto Maple Leafsâ€™ season
ended April 23, the playoffs ended June 12), playing on statutory holidays, and
playing afternoon games on weekdays, when many people of working. Additionally, when the Blue Jays play their
divisional opponents, the New York Yankees and the Boston Red Sox, fan interest
is greater and historically, attendance has been high, aided by a significant
In 2019, there were three player debuts that could have possibly impacted attendance. All three were sons of very successful baseball players, so the expectation for this trio have been high and their arrival had been anticipated for some time: