Part 1 – Market Information, Competitive Advantages, and Strategic Focus Objective: Based on research of the internal and external environment, determine the strategic new direction Expectations:

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Part 1 – Market Information, Competitive Advantages, and Strategic Focus Objective: Based on research of the internal and external environment, determine the strategic new direction Expectations: Instructions for the first section of the Strategic Marketing Plan for the company selected and approved as follows: Using the Marketing Plan Worksheets as guides( Attach), prepare the following analysis for TOYOTA (car company): Provide a Situational Analysis of the current Internal and Customer Environments Research and prepare an analysis of the External Environment Complete SWOT Analysis and SWOT Matrix Develop at least 3 Competitive Advantages based on SWOT analysis Develop a Strategic Focus from the most sustainable competitive advantages. You must complete the worksheet (attach) I, II, and III Format: APA Format Required Abstract Required Title Page and Reference Page Use APA formatted headers and subheads as needed. A minimum of 6 outside references required. 6-8 pages, not including title page, abstract and reference page.

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