Students will actively participate in the negotiation role of either the Director of Sponsorships for Dunkin’ Donuts (potential sponsor)

management

Description

Description 

Students will actively participate in the negotiation role of either the Director of Sponsorships for Dunkin’ Donuts (potential sponsor) or the Vice President of Corporate Sponsorships for the New York Yankees (property).


Director of Sponsorships, Dunkin’ Donuts (Potential Sponsor) 

As Director of Sponsorships you are responsible for heightening brand awareness and ultimately increasing sales and for Dunkin’ Donuts. Annually, you are provided with a $5 Million Dollar budget to spend on sponsorships with properties in the sports and entertainment industry. The objective of each sponsorship deal is to find creative ways to market the diverse portfolio of Dunkin’ Donuts options to your target market. You currently have sponsorship deals with the following properties: the New England Patriots, Boston Red Sox, Boston Bruins and Boston Celtics. 


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