The IKEA Case Study Background & Introduction: IKEA is a Swedish-owned global business founded in 1943. The business generates annual revenues of 27 billion euros and employs 139,000 people at 298 stores in 26 countries. The values and design philosophy o

business

Description

The IKEA Case Study Background & Introduction: IKEA is a Swedish-owned global business founded in 1943. The business generates annual revenues of 27 billion euros and employs 139,000 people at 298 stores in 26 countries. The values and design philosophy of the founder continue to underpin the brand. These values might be summed-up as frugal, democratic, environmentally aware, and clean & simple design. IKEA has become synonymous with Swedish lifestyle. The stores are virtually identical across the globe, and they sell a range of globally-sourced flat-packed (unassembled) furniture products as well as a range of related furnishings for the home. Each store offers customers a ‘Swedish experience’ by incorporating restaurants and a variety of customer services intended to simplify the shopping process (e.g., childcare).

Instruction Files

Related Questions in business category


Disclaimer
The ready solutions purchased from Library are already used solutions. Please do not submit them directly as it may lead to plagiarism. Once paid, the solution file download link will be sent to your provided email. Please either use them for learning purpose or re-write them in your own language. In case if you haven't get the email, do let us know via chat support.