*** Remember to write AT LEAST one full paragraph for each question
*** *** DO NOT copy from the text or any other source, use your own
1. What is strategic planning and why is it important to be aware of a
company’s strategic plan?
2. Describe the four (4) basic steps involved in the strategic planning
process. In your response, include all the subcomponents of each
step in brief.
3. Describe in one paragraph your interpretation of the strategy in
place at the Walt Disney Company. Next, describe the vertical
integration and complementary assets in place at the company.
4. Using the definitions in question 3, do some research to try to
determine the vertical integration and complementary assets of any
telecommunications company (choose either a service provider or