What is strategic planning



Assignment 2

*** Remember to write AT LEAST one full paragraph for each question

*** *** DO NOT copy from the text or any other source, use your own

words ***

1. What is strategic planning and why is it important to be aware of a

company’s strategic plan?

2. Describe the four (4) basic steps involved in the strategic planning

process. In your response, include all the subcomponents of each

step in brief.

3. Describe in one paragraph your interpretation of the strategy in

place at the Walt Disney Company. Next, describe the vertical

integration and complementary assets in place at the company.

Provide examples.

4. Using the definitions in question 3, do some research to try to

determine the vertical integration and complementary assets of any

telecommunications company (choose either a service provider or

hardware provider).

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