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Section 1: MULTIPLE CHOICES.  Choose the one alternative that best completes the statement. (5 questions, 2 points each, total 10 points)

1.      While using the bus in Paris, Abdulrahman noticed an ad of his favorite movie “Justice League” above his seat. This is an example of:

a.       Outside poster

b.      Aerial banner

c.       Inside card

d.      Terminal poster

2.      ______________occurs when the primary buyer gives a magazine to another person

a.       Pass-Along readership

b.      Primary circulation

c.       Common circulation

d.      None of the above

3.      While shopping at a local retail store, Maha sees an ad for Nivea sunscreen lotion on the back of her shopping cart. This is an example of: 

a.       Billboard advertising

b.      Transit advertising

c.       Digital advertising

d.      In-store media

4.      Naser visits Gate Mall and notices an advertisement for OSN cable on a large LCD screen. This is an example of a(n): 

a.       Digital billboard

b.      Aerial advertising

c.       Billboard

d.      In-store media

5.      X-Cite Kuwait uses blimps in their latest advertisement. This is an example of:

a.       Transit advertising

b.      Mobile advertising

c.       Aerial advertising

d.      Digital advertising

Section 2: TRUE/FALSE.  Circle “True” if the statement is correct and “False” if the statement is wrong (5 questions, 2 point each, total 10 points)

1.      Sales promotion involves some type of inducement that provides an extra incentive to buy. 
TRUE                                     FALSE

2.      Sales promotion activities cannot be targeted to different parties in the marketing channel. 
TRUE                                     FALSE

3.      Sales promotions are typically not considered a part of the IMC planning process. 
TRUE                                     FALSE

4.      A major reason for the increase in spending on sales promotion is that the promotion industry has matured over the past several decades. 
TRUE                                     FALSE

5.      A major reason for decrease in sales promotion is that customers have become less brand loyal. 
TRUE                                     FALSE

Section 3: Put sales promotion tools in the correct box. (10 questions, 2 point each, total 20 points)