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Critical analysis driven decision making
Description: Please write a 6-page response to any one of the following
Option 2: Case based analysis
Using the case “The De Beers Group: Exploring the Diamond Reselling Opportunity” (FIND DATA ATTACHED) answer the following questions.
· Why do diamonds sell for such high prices? Why do pre-owned diamonds sell for such low prices?
· How does the creation of IIDV affect the market for polished diamonds? The market for rough diamonds?
· If you are Tom Montgomery, how would you convince the De Beers Executive Committee to launch IIDV as a standalone business unit?
· As a member of the De Beers Executive Committee would you vote to end the pilot program, extend it for another year, or convert it into a standalone unit? Why?
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