Your assigned company for the strategic plan project is International Business Machines (IBM). Strategic Plan Part 1: Existing Business or New Business Division; Vision, Mission, and Value Proposition See below for instructions. Write a 1,400- to 1,750-word paper in which you explain the importance of innovation in your selected business's vision, mission, and values, and determine your business model for this new division. Include the following: Propose a new product or service for the new company division. The division should be customer-focused with an innovative mission statement. Ensure that you are differentiating your product or service. Describe how the division addresses customer needs and achieves competitive advantage.
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