Your final portfolio for the class will be to create a marketing plan for an existing company of your choice. The marketing plan will introduce and promote an existing product in a new country. You must address all of the points required in Option 1, but do so in a PowerPoint presentation in a bulleted format. Suggested slide setup and number of slides (25 slides): Title Executive Summary Company Overview Strengths Weaknesses Opportunities (trends) Threats Marketing Plan Objectives Segmentation Target Market Positioning Map Product (features and benefits versus the competition) Price (compared with competition) Price Strategy Promotional Strategy Place Strategy Brand Strategy CSR Strategy Ethical/Legal Factors Financial Projections Implementation Plan Evaluation & Control Metrics Conclusion References Other: The following are requirements for your portfolio project: 15-20 PowerPoint slides in the body of the presentation.
Estimated page counts are listed above in each section. Use APA format for references! Please use plenty of headings and sub-headings according toCSU-Global Guide to Writing and APA Requirements. Develop full paragraphs and full sentences. Apply marketing models, theory, terminology, and concepts throughout the plan. A minimum of 6 references(in addition to course materials like the textbook or articles). At least 2 of these being peer-reviewed articles.
The CSU-Global Library is a good place to search for credible, scholarly sources. READ THE PORTFOLIO PROJECT RUBRIC IN DETAIL(pre-loaded into the course website). Note that there are additional aspects that need to be addressed, such as applying critical thinking. Use the marketing plan that is a required reading for this module for your final portfolio project, as a broad guide. The marketing plan document is essential to business strategy and is a focal point of this introductory class. The essential information of a marketing plan is outlined in this document and will serve as the blueprint for your portfolio project due this week. i have attached the marketing plan document to this question. If there is any other questions or if you need any other information please let me know and I will be happy to help.