Your senior management is reviewing its use of sales promotion, corporate advertising, and event marketing. You have been asked to prepare a report that addresses the following: Determine and then analyze reasons why advertisers and marketing managers may allocate some of their promotional budget to sales promotion, corporate advertising, and event marketing rather than media advertising. Evaluate the overall effectiveness of these methods in enabling marketers to develop appropriate advertising and promotion programs. What risks are faced and what potential benefits may be gained in using each of these marketing techniques? Support your paper with a minimum of three scholarly resources published in the last 5 years. In addition to these specified resources, other appropriate scholarly resources, including older articles, may be included. Length: 5-7 pages, not including title and reference pages Your paper should demonstrate thoughtful consideration of the ideas and concepts presented in the course by providing new thoughts and insights relating directly to this topic. Your paper should reflect scholarly writing and current APA standards. Be sure to adhere to Northcentral University's Academic Integrity Policy.
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